loader image

Born under The Sign of Innovation


Massimo Marciani

Massimo Marciani

The ability to leave our children a better world than what we inherited, the goal of bringing together the best and most dynamic professionalism of the sustainable mobility industry, were the two drivers that inspired me from the beginning.

It was the 1990s and I already dreamed of creating an innovative development model for our cities and our country. I have always felt the need to look far, identifying the best experiences in innovation, technology, governance and business innovation achieved in the world. I studied and analyzed them with curiosity and dedication, surrounding myself with esteemed professionals and young people that I helped to grow and establish in this area.

I have traveled a lot, I have met scientists and scholars who have allowed me to better understand the events and phenomena that are changing our lives, the perception that we have of people and of ourselves. I have worked with passion on visionary research and development projects that can improve the quality of life of everyone and everyone.
I have transferred to my collaborators and my clients not only suggestions but also operational solutions capable of becoming real success stories at national and international level.

The certainty of having achieved something that has an important value for the community fuels every day my desire to do better and better.
It is with this energy that together with my team we prepare to face the new and challenging challenges of our time.

About us

Born under the sign of innovation

Initially Fit was an acronym for Finance, Innovation and Transport.
Later, our activity began to enrich the meanings enclosed in the English verb to fit: adapt, be relevant, give the right shape to the complex universe of Mobility and beyond.
The constant participation in numerous research projects in Italy and Europe has turned us into a real laboratory of ideas.
We have thus developed sensitivity and skills to anticipate possible market trends.
The ability to enhance the mix of skills has extended over the years to a wide network of excellent partners with which we work. In doing so, we created new business models in innovative sectors with the ambition of contributing to the development of concepts such as Mobility as a Service, Internet of Things e Physical Internet.


The best way to innovate is use a multidisciplinary approach:
bringing experiences and skills into dialogue from different sectors in order to
generating innovative solutions. From the outset, our way of
“teaming” followed this logic.

Fit was founded in 1997, thanks to the synergistic work of a group of experts working in the field of Sustainable Mobility.
Dynamic and professional, over time we have managed to build a network of more than 300 partners in Europe, Asia and the USA, becoming members of the main European thematic networks. We have never stopped renewing ourselves, convinced as we are that the worst obstacle to growth is the rigidity and routine of customs.
The specialization has been the gateway to wider international visibility, for all the different components of the business structures with which we work (Research and Development, Business and Market, training and enhancement of human capital).
We are recognized and appreciated in Europe in the field of Sustainable Mobility. We were born with a strong pioneering vocation and our history is distinguished by the commitment and responsibility of those who have always interpreted leadership with inspiration.

Company Brochure